HERMA
Germany
Self-adhesive labels, label printers and labelling machines — office stationery and industrial asset/cable marking.
Office LabelsLabel PrintersIndustrial Labelling
View HERMA brand page
Principals & Brands
Trusted Names, Delivered Locally.
Goodway represents and distributes products from globally recognized principals. Each relationship gives our UAE clients direct access to original-equipment quality with documented origin and warranty.
Trusted Partner
Trusted international names, delivered locally.
Goodway holds direct principal relationships across Germany, Italy, the UK, USA, Japan, France and Australia — giving UAE clients direct access to original-equipment quality with documented origin and warranty.
-
OEM QualityDirect access, documented origin
-
7 Countries SourcedEurope · USA · Asia · Oceania
-
Warranty-BackedPrincipal-backed after-sales support
-
Compliant ImportsCustoms documentation handled
// Featured brand pages
Two principals with dedicated detail pages.
Most of our distribution agreements live at the catalogue level — HERMA and Fraste each have a deeper page covering their full product line, technical ledger and ordering notes.
// International Principals
Our International Partners
Our Principals
11 international principals. One UAE desk.
Goodway represents the brands below in the UAE — giving clients access to original-equipment quality with documented origin, warranty and lead time.
Germany
Italy
France
Germany
United Kingdom
Germany
Japan
USA
France
Australia
USA
Shown as typographic placeholders — drop official logos into
assets/images/principals/<slug>.svg or .png to swap.
Fraste
Italy
Hydraulic drilling rigs for water-well, geotechnical surveys, mineral exploration and multi-purpose drilling applications.
Water-Well RigsGeotechnicalMulti-Purpose
View Fraste brand page
AEES
France
Automatismes Energie Electronique Systèmes. Power supplies & emergency lighting for industrial and hazardous environments.
DC PowerAC PowerUPSEmergency Lighting
See products in division
Yuasa
Japan
Sealed lead-acid batteries for standby power, telecom, security and industrial back-up systems.
Sealed Lead-AcidStandby Power
See products in division
Westinghouse
USA
AC motors (induction, synchronous, mill, gear, brake) and DC motors for drilling, excavators, marine and mining.
AC MotorsDC MotorsHV & MV
See products in division
Lütze
Germany
Machine & system installation technology, LSC wiring systems, suppression, interface, power and railway engineering.
Cable AssembliesLSC WiringInterface Tech
See products in division
Fisher Scientific
UK
Laboratory chemicals and laboratory equipment for oil & gas, petrochemical and research facilities.
Lab ChemicalsLab Equipment
See products in division
Merck
Germany
Industrial and laboratory chemicals, reagents and life-science consumables.
Industrial ChemicalsLab Reagents
See products in division
ATMI
France
Float level switches for liquids and tilt level switches for solids — process-control instrumentation.
Level SwitchesLiquid LevelSolid Level
See products in division
Efftec
Australia
Advanced hi-tech monitoring and automatic diagnostics programs for building service plants.
MonitoringDiagnosticsBuilding Services
See products in division
McMaster-Carr
USA
Pipe/tubing fittings, pumping, filtering, process control, HVAC, power transmission, material handling, protective clothing, machining & clamping.
Pipe FittingsHVACMaterial HandlingPPE
See products in division
// OFFICE EQUIPMENT & STATIONERY DIVISION
Supply Brands We Stock
Across our 20,000+ stationery and office equipment catalogue, we supply Amrest, 3M, Kangaro, Rexel, UHU, Zebra, SAX, Avery, Grandluxe, PaperOne, Pukka Pad, Sinarline, Casio, Durable, Elba, Leitz, Elco, GBC, Fellowes, Omega, Brother, Helix and Tecnostyl.
Good Way General Trading
Looking for a Specific Brand or Part?
Send us the principal name, product range or part number and we will revert with availability, lead time and pricing.
Request a Quote